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Nadel Architecture + Planning's New Paradox Museum Brings the Surreal to Life on the Las Vegas Strip

Nadel Architecture + Planning, one of the nation’s premier architecture and design firms, is pleased to announce that the Paradox Museum, the firm’s recent project in the heart of Las Vegas, is completing its highly successful first summer.

One of seven Paradox Museums globally, the Las Vegas location serves as a fun-loving and creative experiential escape where nothing is as it seems. It offers visitors a mind-altering take on some of the city’s most iconic themes, such as an Elvis wedding chapel, dancing pole, poker table and slot machines.

“Nadel Architects were privileged to serve as architect of record for the Paradox Museum,” said Greg Lyon, Chairman and Principal at Nadel Architecture + Planning. “In a city like Las Vegas, where everything is over-the-top, we thoroughly enjoyed the opportunity of designing these uniquely creative experiences that stand out from all the other attractions on The Strip.”

Branded as a “must-see, must-experience destination for all ages,” the 10,714 square foot museum houses unique exhibit rooms that defy reality with over 90 interactive experiences and a gift shop for guests to take home a souvenir to enjoy with their family and friends. The mirrors, sloping floors and ceilings create illusions and opportunities for unexplainable selfies that will fascinate social media followers.

“The feedback we received on these particular designs and the personal reactions we’ve seen up close have been phenomenal,” shared Mark Mikelson, Principal and Las Vegas Studio Director at Nadel Architecture + Planning. “The Paradox Museum is an experience like no other, and it was truly an honor to be able to design and deliver the concept so it can be enjoyed by people from all over the world.”

The Las Vegas Paradox Museum, located at 3767 Las Vegas Blvd. S. Ste 200, opened July 1st weekend and has been stunning visitors ever since while the city has enjoyed a surge in tourism. According to the Las Vegas Convention and Visitors Authority, the city just registered its highest July occupancy since before the pandemic with visitor volume of about 3,527,800 people.

The venue is a part of the Showcase Mall expansion which was completed in 2021.

Headquartered in Athens, Greece, Paradox Museum currently comprises seven locations with four more set to open soon. Each is designed to communicate utterly amazing concepts with a nod to the local flare of its host city and culture.


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